The best watch brands for women in the UK (2026), by budget

The best watch brands for women, by budget: Olivia Burton under £200, Tissot and Citizen from £200 to £1,000, Longines and Rado from £1,000 to £2,500, TAG Heuer, Omega and Breitling from £2,500 to £5,000, and Cartier, CHANEL and Chopard above that. Here's the one watch we'd buy from each, and why.

Every watch here is sold new by Goldsmiths, a UK authorised retailer. Prices are Goldsmiths' own on the date shown and update when we re-check them.

How we chose

We looked at every women's watch Goldsmiths has in stock, grouped them by brand and price, and picked the brands that are best at each budget: the most watch for the money, a proper guarantee, and a design you'll still like in ten years. We earn a commission if you buy through our links, which never changes the price you pay.

Under £200: Olivia Burton, Sekonda and Citizen

Olivia Burton. Goldsmiths' description says Olivia Burton was founded in London in 2012 by two women. It's known for pretty, distinctive dials, like this gold honeycomb. It's a fashion brand with quartz movements: buy it for the look.

Best under £200Olivia Burton Honeycomb 24000266 · 28mm · Quartz · 30 m water resistant £149Price at Goldsmiths, 28 October 2026 Full specsSee it at Goldsmiths

Sekonda is the brand for a simple, cheap watch: most of its women's watches at Goldsmiths are under £100, with a 2-year guarantee. Check the water resistance before you buy, because some aren't water resistant at all.

Browse all 33 Olivia Burton watches£99 to £199 at Goldsmiths→

Browse all 54 Sekonda watches£49.99 to £99.99 at Goldsmiths→

£200 to £500: Tissot, Citizen and Seiko

Tissot is the best-value Swiss brand there is. The PRX at 25mm has the 1970s-style integrated bracelet that made the men's version so popular, a Swiss quartz movement and 100 metres of water resistance.

Best £200 to £500Tissot PRX T1370101135100 · 25mm · Quartz · 100 m water resistant £290Price at Goldsmiths, 28 October 2026 Full specsSee it at Goldsmiths

Tissot PRX 55 watches at Goldsmiths, £290 to £1,875. Shop the PRX

Citizen. Most of Citizen's women's watches are Eco-Drive: they charge from any light, so they never need a battery, and Goldsmiths lists a 5-year guarantee. The Silhouette is a neat 25mm everyday watch.

Citizen Silhouette Eco-Drive EW1264-50A · 25mm · Solar (Eco-Drive) · 30 m water resistant £249Price at Goldsmiths, 28 October 2026 Full specsSee it at Goldsmiths

Browse all 90 Citizen watches£190 to £895 at Goldsmiths→

£500 to £1,500: Tissot's automatics, Raymond Weil and Gucci

This is where you can step up to an automatic: a watch powered by the movement of your wrist, with no battery. The Tissot Le Locle is a small, classic Swiss automatic in steel with rose gold tone.

Best £500 to £1,500Tissot Le Locle T41218333 · 25mm · Automatic · 30 m water resistant £700Price at Goldsmiths, 28 October 2026 Full specsSee it at Goldsmiths

Raymond Weil makes elegant, dressy Swiss quartz watches, such as the Toccata. Gucci is the fashion-house choice, with designs like the G-Timeless.

Browse all 75 Raymond Weil watches£850 to £3,595 at Goldsmiths→

£1,500 to £2,500: Longines and Rado

Longines is our pick for the best-value Swiss luxury brand. Goldsmiths' description says the Conquest collection's name was protected by the Swiss Federal Intellectual Property Office in 1954. This 30mm Conquest has a mother-of-pearl dial and 100 metres of water resistance, so it's an everyday watch, not just a dress watch.

Best £1,500 to £2,500Longines Conquest Quartz L33504876 · 30mm · Quartz · 100 m water resistant £1,750Price at Goldsmiths, 28 October 2026 Full specsSee it at Goldsmiths

Longines' DolceVita is the rectangular alternative: dressier, and a classic gift.

Rado is known for high-tech ceramic. The Centrix pairs a polished steel bracelet with black high-tech ceramic, according to Goldsmiths.

Rado Centrix R30026712 · 30.5mm · Quartz · 50 m water resistant £1,700Price at Goldsmiths, 28 October 2026 Full specsSee it at Goldsmiths

Browse all 61 Rado watches£1,050 to £5,150 at Goldsmiths→

£2,500 to £5,000: TAG Heuer, Omega, Breitling and Cartier

TAG Heuer. The Carrera at 29mm is a proper automatic, with TAG Heuer's 5-year guarantee and 100 metres of water resistance.

Best £2,500 to £5,000TAG Heuer Carrera WBN2416.BA0621 · 29mm · Automatic · 100 m water resistant £3,600Price at Goldsmiths, 28 October 2026 Full specsSee it at Goldsmiths

Omega. The Constellation is Omega's best-known women's watch, with diamond hour markers and Omega's 5-year guarantee. Breitling's Chronomat 32 has a COSC-certified SuperQuartz movement and Breitling's Rouleaux bracelet, according to Goldsmiths.

Browse all 206 TAG Heuer watches£1,550 to £38,950 at Goldsmiths→

For more on Omega, see our best Omega watches guide.

£5,000 and over: Cartier, CHANEL and Chopard

Cartier is the name most women ask for. Goldsmiths describes the Ballon Bleu 28mm as having a fluted crown set with a synthetic spinel cabochon, blued-steel hands and a sapphire crystal. Cartier watches come with 2 years' guarantee, plus 6 more when you register with Cartier Care, according to Goldsmiths.

Best luxuryCartier Ballon Bleu De Cartier WSBB0073 · 28mm · Quartz · 30 m water resistant £4,950Price at Goldsmiths, 28 October 2026 Full specsSee it at Goldsmiths

CHANEL's J12 is made of what Goldsmiths calls highly resistant ceramic; this 33mm version is automatic and water resistant to 200 metres. Chopard's Happy Sport adds diamonds to a sporty steel watch.

For the luxury end in more detail, see our best luxury watches for women.

Fashion brands: Michael Kors, Fossil and Guess

Fashion brands are great for following trends at a low price: most of their women's watches at Goldsmiths are between about £100 and £300. They use quartz movements. If you'd like a watch to last decades, spend the same money on a Tissot or a Citizen instead.

Browse all 38 Michael Kors watches£179 to £279 at Goldsmiths→

Browse all 47 Fossil watches£99 to £269 at Goldsmiths→

Browse all 50 Guess watches£119 to £245 at Goldsmiths→