The best luxury jewellery brands in the UK (2026): Chopard, Messika, Gucci, Fope and more, compared
From Georg Jensen silver at a few hundred pounds to Fope's gold at thousands, these are the luxury jewellery brands Goldsmiths sells, what each is known for, what they typically cost, and the one piece we'd buy from each.

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Our top picks
- The iconChopard Happy Diamonds Icons 18ct White Gold Earrings£2,320Chopard's Happy Diamonds earrings, each with a single free-moving diamond.
- Best for diamondsMessika 18ct Rose Gold Move Uno 0.19cttw Diamond Drop Earrings£2,250Messika's Move Uno drops, with G colour and VS1 diamonds.
- Best designer under £1,000Gucci Gucci Interlocking 18ct White Gold 5mm Stud Earrings£805Gucci's Interlocking G studs in 18ct white gold.
- Best Scandinavian designGeorg Jensen 18ct Yellow Gold Signature 0.10ct Diamond Pendant£1,125A Georg Jensen diamond solitaire in 18ct gold, on a 45cm chain.
- Best Italian goldFope 18ct Yellow Gold Essentials Flex'it Hoop Earrings£3,570Fope's flexible gold mesh hoops, crafted in Italy.
- Best coloured stonesPomellato Nudo 18ct Rose & White Gold Amethyst Pendant£2,350Pomellato's Nudo amethyst pendant in 18ct rose and white gold.
In this guide
The best luxury jewellery brand depends on your budget. Under £1,000, Gucci and Georg Jensen have the most to choose from; around £2,000 to £4,000, Chopard, Messika, Pomellato and Roberto Coin make the famous pieces; and at the top, Fope and Fabergé. Our pick of one piece from each is below.
Every piece here is sold new by Goldsmiths, a UK authorised retailer, at Goldsmiths' own price on the date shown.
How we chose
We went through the designer jewellery Goldsmiths has in stock, nearly 1,900 pieces from 20 brands, and compared what each brand sells, what it typically costs, and what it's known for. What each brand is known for comes from the brands' own descriptions at Goldsmiths. We earn a commission if you buy through our links, which never changes the price you pay.
The brands at a glance
Typical price is the middle price of each brand's jewellery at Goldsmiths when we checked in October 2026: half cost less, half more.
| Brand | Known for | Pieces at Goldsmiths | Typical price |
|---|---|---|---|
| Georg Jensen | Organic shapes in silver and gold | About 80 | About £440 |
| Gucci | The Interlocking G | About 150 | About £820 |
| Annoushka | Handcrafted gold, from Initials to Knuckle | About 100 | About £1,500 |
| Fred | Force 10, Pretty Woman | About 135 | About £2,120 |
| Messika | Move: diamonds in motion | About 105 | About £3,000 |
| Roberto Coin | Italian craftsmanship, Love in Verona | About 225 | About £3,100 |
| Pasquale Bruni | Petit Joli, from Valenza | About 110 | About £3,500 |
| Chopard | Happy Diamonds, Ice Cube | About 90 | About £3,600 |
| Pomellato | Nudo's "naked" gemstones | About 100 | About £3,650 |
| Fabergé | Heritage, inspired by its historic masterpieces | About 75 | About £6,700 |
| Fope | Flex'it gold mesh | About 240 | About £6,750 |
Chopard: Happy Diamonds
Chopard's Happy Diamonds have been made since 1976, with diamonds that move freely between two sapphire crystals, according to Chopard's details at Goldsmiths. Its other famous collections are Ice Cube, launched in 1999, and Happy Hearts.
Happy Diamonds Icons earrings. 18ct white gold, each with a single free-moving diamond, inspired by droplets of spray in a waterfall.
Chopard
Happy Diamonds
35 pieces at Goldsmiths, £1,850 to £10,800.
Shop the collection
Messika: Move
Messika is a Parisian jewellery house founded by Valérie Messika. Its Move collection holds a diamond in motion inside a cage of pavé diamonds: a moving diamond that Messika calls a signature of the house.
Move Uno drop earrings. 18ct rose gold hoops that hug the lobe, each with a "move" motif lined with diamonds, G colour and VS1 clarity, according to Goldsmiths.
Gucci: the Interlocking G
The GG is formed from the initials of the house's founder, Guccio Gucci, according to Gucci's details at Goldsmiths. Gucci's jewellery runs from sterling silver at a few hundred pounds to 18ct gold.
Interlocking G studs. 5mm GG studs in 18ct white gold.
Georg Jensen: organic design
Georg Jensen is known for organic shapes: its TORUN bangle was designed by Vivianna Torun Bülow-Hübe in 1968, and its collections at Goldsmiths include Mercy, Offspring and Moonlight Grapes.
Georg Jensen Signature pendant. A 0.10ct diamond solitaire in 18ct solid gold, on a 45cm chain, in Georg Jensen's signature setting, designed to maximise the diamond's brilliance.
Fope: Italian gold mesh
Fope was founded in 1929 by Umberto Cazzola. Its patented Flex'it system builds 18ct gold micro-springs into the mesh, for comfort and flexibility, according to Fope's details at Goldsmiths.
Essentials Flex'it hoops. Flexible 18ct yellow gold mesh hoops, crafted in Italy.
Pomellato: Nudo
Pomellato's Nudo collection frees gemstones from their traditional bezels to show them "naked", capturing, in Pomellato's words, Milan's understated elegance.
Nudo amethyst pendant. A purple amethyst in 18ct rose and white gold, on a chain adjustable to 38, 40 or 42cm.
Fred, Roberto Coin, Pasquale Bruni and Annoushka
- Fred: the Force 10 bracelet, worn "in a thousand and one ways", and Pretty Woman, inspired by the necklace Fred made that featured in the 1990 film. The small Force 10 diamond bracelet has diamonds in G colour and VS clarity.
- Roberto Coin: Italian craftsmanship; Love in Verona is inspired by the city of Romeo and Juliet.
- Pasquale Bruni: founded in 1968 by Pasquale Bruni, and made in Valenza, Italy's gold district. The Petit Joli necklace's Blue Moon gem is a doublet of white agate and lapis lazuli.
- Annoushka: handcrafted gold; the Eclipse hoops are solid 18ct gold with brown diamonds.
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FredForce 10 18ct White Gold Diamond Bracelet
White gold · Diamond
£1,620Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
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Roberto CoinLove In Verona 18ct Yellow Gold 0.11ct Diamond Ring
Yellow gold · Diamond
£2,190Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
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Pasquale BruniPetit Joli Necklace in 18ct Rose Gold with Blue Moon gem and Diamonds
Rose gold · Blue moon
£1,610Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
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AnnoushkaEclipse Fine Hoop Earrings In 18ct Yellow Gold With Diamonds
Yellow gold · Diamond
£1,100Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
Mappin & Webb
Mappin & Webb's jewellery reflects a legacy of British craftsmanship, and its Ena Harkness collection is overseen by its Master Craftsman and Crown Jeweller, Mark Appleby LVO, according to Goldsmiths. Its Gossamer collection includes these baguette diamond huggies in 18ct yellow gold, H colour and SI clarity.
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Mappin & WebbGossamer 18ct Yellow Gold 0.30cttw Baguette Cut Diamond Huggie Earrings
Yellow gold · Diamond
£2,000Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
Good to know before you buy
- Single earrings: some designer earrings at Goldsmiths, from Chopard, Fred, Repossi and Maria Tash, are sold as one earring, not a pair. The name says "single" or "Earring".
- Parts sold separately: Fred's Force 10 buckles are sold without the cable, and some Annoushka and AMOR pendants without a chain. The description says so; every piece in this guide is complete.
- Goldsmiths' extended Christmas returns, which we read in October 2026, cover items bought between 1 October 2026 and 3 January 2027, if unused and in their original packaging, with proof of purchase. Always check Goldsmiths' own page before you order.
More 18ct gold jewellery, £1,000 to £3,000
12 more from Goldsmiths, from £1,100 to £2,980. Prices and details are Goldsmiths' own; we haven't written about these ones in detail.
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Goldsmiths18ct White Gold 0.20 Carat Round Brilliant Cut Channel Set Half Eternity Ring
White gold · Diamond
£1,100Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
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AnnoushkaEclipse Fine Hoop Earrings In 18ct White Gold With Diamonds
White gold · Diamond
£1,100Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
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Bijoux Birks18ct White Gold 0.38cttw Diamond Splash Hoop Earrings
White gold · 0.38ct total
£1,350 £1,900Sale price at Goldsmiths, 28 October 2026 See it at Goldsmiths -
Goldsmiths18ct Gold 0.70ct Tension set Canadian Diamond Earrings
White gold · Diamond
£1,500 £2,750Sale price at Goldsmiths, 28 October 2026 See it at Goldsmiths -
AnnoushkaDouble Happiness Charm Pendant In 18ct Yellow Gold With Diamonds
Yellow gold · Diamond
£1,500Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
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Bijoux BirksDare to Dream 18ct Tri-Gold 0.16ct Diamond Circle Ring
Yellow gold · Diamond
£1,600 £2,450Sale price at Goldsmiths, 28 October 2026 See it at Goldsmiths -
Goldsmiths18ct Gold 0.50ct Tension Set Canadian Diamond Earrings
White gold · Diamond
£1,750Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
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AnnoushkaBaby Heart Necklace In 18ct Yellow Gold With Mother Of Pearl
Yellow gold · Diamond
£1,900Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
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ChopardHappy Diamonds Icons 18ct White Gold Diamond Bracelet
White gold · 0.05ct total
£1,930Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
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Bijoux BirksDare to Dream 18ct Yellow Gold & Malachite Hoop Earrings
Yellow gold · Malachite
£2,150 £3,350Sale price at Goldsmiths, 28 October 2026 See it at Goldsmiths -
ChopardHappy Diamonds 18ct Rose Gold Earrings
£2,780Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
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ChopardHappy Diamonds Icon 18ct White Gold Diamond Necklace
White gold · 0.15ct total
£2,980Price at Goldsmiths, 28 October 2026
See it at Goldsmiths
- Still looking?See more jewellerySee them all
Questions people ask
What are the best luxury jewellery brands?
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Why are Chopard Happy Diamonds famous?
What is Messika known for?
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Is luxury jewellery worth it?
How we write these guides: every piece of jewellery is one you can buy new from a UK authorised retailer. Prices and specifications come from the retailer's own product page, and anything extra comes from the brand's website. We check prices and stock every morning, but they can change, so the retailer's page always has the final word. No brand or retailer pays to appear. Read how we choose watches and jewellery and our editorial policy; spotted a mistake? Email contact@sterlingguild.co.uk.










